ATU fifteen // Bentley

bentleyatu

In September 2014, Bentley asked AutoTweetUp to recommend and arrange for four automotive and four luxury lifestyle online influencers to attend a small event at their new building CW1 House.

The day was formed of two parts, firstly an opportunity to sample two of their current cars the W12 Flying Spur and the gorgeous V8 GT and secondly an in-depth tour of the factory.

On the day we used a special hash tag and reached over 1 million Twitter accounts for the first time on AutoTweetUp history for a single event. Alongside excellent Twitter activity, attendees also wrote articles from their experience increasing engagement further across the internet and printed media.

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