What’s an AutoTweetUp?
AutoTweetUp is a social meet for active tweeters interested or involved in the automotive industry. Attendees range from premium manufacturers right down to tweeters who are just ‘car nuts’ with everyone covered in between. During the events people chat and get to know each other, put faces to names and do a bit of networking.
Who’s behind it?
After discovering Twitter and its powers, Tim Hutton set about creating an event to help automotive brands tap into the powerful vein of Twitter’s influential automotive users. Coming from a background of design and events in the premium automotive industry and also running his own website means Tim has an understanding of what works and what is needed to get the best out of events. With over 15 years’ industry experience, contacts and ideas are forthcoming and the AutoTweetUps look to go from strength to strength as they evolve in 2012.
There are various types of AutoTweetUp: car meets, socials, brand specific, seminars you name it, an AutoTweetUp can be created around it! The first event held in September 2011 was a car meet and had a fantastic turnout including a rare appearance of the Lexus LFA super car thanks to Lexus UK. For the second event, Covent Garden was the venue and whilst car parking was at a minimum the Twitter activity and chat was off the scale along with the cocktails.
Want AutoTweetUp to come to you?
Are you looking for a way to tap into the powerful arena of social influencers? An AutoTweetUp offers a great way to engage with influential Tweeters, bloggers and journalists whilst promoting your brand/event.
Give me some numbers
So far there have been sixteen different events (as of December 2014), each one drawing great crowds of new and regular influencers. The first ever AutoTweetUp had capacity for 50 people and was fully booked up. In 2014 the Bentley AutoTweetUp reached over 1 million accounts, a new record. Day to day the hashtag AutoTweetUp reaches over 25,000 Twitter accounts.
Our late summer visit to Historit in 2014 drew over 50 cars and reached over a quarter of a million accounts. The events continue to go from strength to strength with a string of events already confirmed for 2015.
What’s it going to cost to sponsor one?
There are various cost options which can be tailored to the different event types. Overall sponsorship of the event ensures exclusivity with no other sponsors involved apart from possible goody bag contents, or we can offer part sponsorship whereby other brands will also be associated to the event. Or we can hand pick the best influencers for a specific project.
Title sponsor: AutoTweetUp sponsored by XXXXXX
Exclusivity, links and coverage via website and Twitter, logo on all collateral, tagged in all tweets regarding the event from AutoTweetUp account. Area at event to display a specific product as well as cars. A full report on Twitter coverage post-event.
Standard sponsor: Links and coverage via website and Twitter, space for car to be displayed (depending on venue) logo used where possible and occasional mentions via our Twitter feed as well as a full report on Twitter coverage post-event. Option to brand or add items to goody bags.
In the meantime follow @AutoTweetUp on twitter and email any thoughts here